Amul

Amul

The Amul model has helped India to emerge as the largest milk producer in the world. Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s largest food product marketing organization with annual turnover (2020-21) US$ 5.3 Billion.

It is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as ‘AMUL’, which aims to provide remunerative returns to the farmers and serve the interest of consumers by providing quality products which are good value for money. It operates through 71 Sales Offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India. Many of their products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.